Above: One of many tweets about the extreme weather experienced around the world.
TORONTO ON, January 9, 2014 – On the heels of Toronto’s ice storm, PATTISON Outdoor in partnership with the Cape Farewell Foundation, present a newly created version of Sharon Switzer’s digital video project #crazyweather for PATTISON’s giant video billboard in downtown Toronto. The video billboard is located at the corner of Yonge and Edward Streets, just north of Dundas Square, an area that sees more than 100,000 pedestrians daily. #crazyweather, part of PATTISON’s ongoing Art in Transit programming, is currently on display until January 31, 2014.
Switzer’s #crazyweather is a video series that includes recent tweets about Toronto’s ice storm, along with individual tweets from the past year about the unexpected and extreme weather experienced in different parts of the world. The tweets are juxtaposed with an image of Earth as seen from space. Seemingly anecdotal, even unimportant, the cumulative effect of these messages is troubling and highlights the extent to which climate change affects all of our lives.
“This is the first time Switzer has shown her own artwork on PATTISON screens,” says Claire Sykes, curator with Cape Farewell, “but #crazyweather is the perfect project to show in such a large scale public venue, as it speaks to a community of strangers commenting on the same very relevant issue.”
PATTISON is a proud supporter of the original 10 minute, 2-channel video version #crazyweather which is located at the Royal Ontario Museum’s (ROM) Roloff Beny Gallery, and introduces visitors to the Carbon 14: Climate is Culture Exhibition.
Carbon 14: Climate is Culture Exhibition + Festival runs until February 2014 and features multifaceted programs, including Carbon 14: Climate is Culture exhibition at the ROM, presented by ROM Contemporary Culture and Cape Farewell, a performing arts festival with The Theatre Centre, as well as a rich series of public programs and events, and a resonant series of screen-based public exhibitions in partnership with Pattison Onestop. For more information, visit www.capefarewellfoundation.com/carbon14
Sharon Switzer is a media artist and curator. She has exhibited in Canada and internationally since the early 1990s. For the past seven years her curatorial focus has been to bring art to urban screens. Switzer is founder of Art for Commuters and is the Arts Programmer and Curator for PATTISON Onestop.
About Cape Farewell – www.capefarewellfoundation.com
Established by artist David Buckland in 2001, Cape Farewell has successfully bought together artists and scientists to address the realities of climate change and envision creative solutions, showcasing what a resilient and exciting future may look like. Cape Farewell is based in the Science Museum’s Dana Centre in London, UK and its North American foundation is based at the MaRS Centre in Toronto.
About ROM Contemporary Culture – www.rom.on.ca
Through innovative exhibitions and contemporary projects, ROM Contemporary Culture provides insight and inspiration to help our community make sense of the modern world and connect with one another. This season, ROM: Contemporary Culture explores the issues of environment and climate change, asking: How does landscape change a culture and how does culture change a landscape?
About PATTISON Outdoor Advertising – www.pattisonoutdoor.com
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON is headquartered in Mississauga Ontario, and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit System (TTC).
About Art in Transit – www.artintransit.ca
Art in Transit represents PATTISON Onestop’s ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transport commuters, shoppers and city-dwellers, if only momentarily, out of their daily routines.
For more information contact:
Arts Publicist, PATTISON Onestop