PATTISON’s digital units inside YMM’s new Air Terminal Building.
New partnership provides advertisers the ability to communicate with up to 1.5 million passengers annually with a variety of innovative Out-of-Home products.
Edmonton AB, June 11, 2014 – PATTISON Outdoor Advertising, Canada’s leader in the Out-of-Home advertising industry, today announced that the company will be the official Out-of-Home supplier to the Fort McMurray Airport (YMM), Canada’s fastest growing airport, with the opening of a new Air Terminal Building (ATB) on June 9, 2014. Strategically located in the heart of Canada’s Oil Sands, YMM and the new terminal are expected to generate an estimated $363 million a year in economic activity for Canada’s fastest growing Regional Municipality (Wood Buffalo), and PATTISON’s significant investment will make airport advertising an incredibly attractive opportunity for local and national advertisers.
PATTISON is strongly committed to providing advertisers innovative and next-generation options, and this partnership will enhance its Out-of-Home product portfolio. Over 60% of all Out-of-Home products available at YMM will be digitally based, with PATTISON’s featured products to include a 3’x3’ Digital Wall Matrix and Flight Information Displays (airport flight arrival and departure information screens located adjacent to advertising displays).
“This incredible partnership provides advertisers at the Fort McMurray Airport with an amazing communication solution reaching 1.5 million passengers,” said Brian de Ruiter, Vice President and General Manager, Prairie Region of PATTISON Outdoor Advertising. “Combining our digital and traditional Out-of-Home solutions to an advertiser’s campaign will create a compelling value proposition to customers during extended dwell times, and a sustainable advantage against competitors.”
The new ATB will be 15,000 square meters in size (five times the size of the current building) and feature all the amenities of a modern terminal with over 2,200 parking stalls, a four-star hotel, and heated underground parking connected to the ATB via a climate-controlled pedestrian walkway.
“We are all thrilled to be opening this incredible new airport on June 9th,” said Scott Clements, President and CEO, Fort McMurray Airport Authority. “The opportunities that PATTISON Outdoor Advertising will be providing for advertisers will be outstanding.”
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, mall, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
For more information contact:
Product Manager, Airports & Digital Networks