Above: Advertisers on PATTISON’s exterior digital products can now change advertising creative in real time, anywhere and anytime across the country.
TORONTO ON, July 21, 2014 – PATTISON Outdoor Advertising, Canada’s leader in the Out-of-Home advertising industry and the only company to offer a multi-platform inventory of digital products, today announced it has completed the rollout of its smartAD® advertising engine to its exterior products, enhancing what has already been available for its interior digital networks. Advertisers on PATTISON’s exterior digital platform will have the ability to quickly and efficiently update advertising campaigns across the country’s largest and only multi-platform digital inventory.
Already available on nearly 2,500 interior screens across Canada, PATTISON Outdoor has completed the rollout of its smartAD® platform to all of its 207 exterior digital posters and spectaculars coast to coast. PATTISON’s smartAD® engine enables advertisers to easily and quickly update their advertising messages on our industry-leading platform of digital products.
“PATTISON is committed to providing advertisers the innovative tools necessary to better communicate with consumers, and smartAD® is our proprietary technology that will enhance our Digital Out-of-Home portfolio of products,” said Joe Donaldson, Vice President, Marketing of PATTISON Outdoor Advertising. “Our smartAD®-powered engine will enable national brands and retailers of all sizes to create targeted, dynamic advertising messages that can be customized by the advertisers themselves. Creative can flow out to our interior and exterior digital products, including digital exterior products like Horizontal Posters and Superboards, and interior products like the transit, office and residential networks, and any of our other digital properties. With just one click, advertisers can instantly update their messages, creating a compelling value proposition to our clients and a clear advantage against competitors.”
The smartAD® engine delivers value across the digital advertising ecosystem, enabling advertisers to easily create dynamic messages along a shopper’s path to purchase. Advertisers using smartAD® are able to:
- Create relevant and dynamic advertisement based on external data sources like weather, date or time;
- Instantly update artwork, based on product supply and demand;
- Include directions and maps that guide the user to the closest location with the product available;
- Create a sense of urgency for events and/or time-sensitive promotions; and
- Easily integrate social media feed from sites like Facebook, Twitter or Instagram
Many national and local businesses are already using smartAD® as part of their campaigns, and adding exterior products to the mix will enhance their ability to successfully communicate with consumers and expand their brand’s voice..
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation (airport), mall, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
For more information contact:
Vice President, Marketing