NEW YORK, May 2, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that PATTISON Onestop, the leading Digital Out-of-Home (DOOH) advertising company in Canada, has joined the association. DPAA members help brands effectively connect to consumers on-the-go and at targeted locations. The organization has grown its international membership base in recent years through its thought leadership, global education initiatives and ad revenue-generating models.
As part of PATTISON Outdoor Advertising, Canada’s largest, most powerful network of Out-of-Home advertising whose products include digital, transit and outdoor, Toronto-based Onestop helps brands connect with the right people, in the right place and at the right time. The Onestop network, consisting of office, transit and residential, enables advertisers to effectively communicate in a modern, sophisticated world of business.
“PATTISON Onestop has been a major player in Canada’s digital advertising ecosystem over the past decade, and they have achieved this longevity by always being ahead of the curve in identifying shifts in the way consumers use media,” said Barry Frey, president & CEO, DPAA. “As such, they have developed Canada’s largest network of digital place-based advertising properties in recognition of DPB’s ability to reach on-the-go consumers with timely, targeted messages.”
Cam Milne, Vice President/General Manager, PATTISON Onestop, said, “Barry and his team at DPAA have built a vital organization that is helping to elevate awareness and usage of digital place-based media among agencies and advertisers. We are joining DPAA with great enthusiasm for supporting its mission and increasing our own knowledge base to grow our business today and in the future.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About PATTISON Onestop (www.pattisononestop.com)
PATTISON Onestop is a leader in the sales and operations of Digital Out-of-Home Media (DOOH). We work with some of Canada’s largest brands to create and deliver uniquely engaging experiences. Through our networks, we provide timely and relevant information in environments traditional media can’t reach. We leverage our industry-leading technology to deploy digital campaigns on transit, office, airport, residential and retail environments including the PATH – Toronto’s underground walkway. Our entire Digital Network can help you generate over 19 million weekly impressions. Onestop is a division of PATTISON Outdoor Advertising.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the “video everywhere” ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The DPAA is a Video Everywhere AssociationTM.
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Cam Milne, Vice President and General Manager