ABOUT ONESTOP

PATTISON Onestop is the leader in the sales and operations of Digital Out-of-Home Media (DOOH), generating over 12.4 million weekly impressions in markets across Canada. We work with everyone from small businesses, to Canada’s biggest brands, to create and deliver uniquely engaging experiences in transit, office, residential, retail and airport environments.

We give advertisers access to audiences in hard-to-reach areas, away from their homes, where they spend 70% of their waking time (OAAA, 2013). Our Networks offer the unique opportunity to impact consumers on their path to purchase, and unlike other media, our screens cannot be shut off, fast-forwarded or ignored.

We offer a turn-key solution to all of your Digital Out-Of-Home Advertising needs. Our award-winning, in-house digital production agency, Fourth Wall Media, works with advertisers to ensure their campaign looks good, communicates their message and is optimized for our Networks.

All of our Networks are equipped with smartAD® – our proprietary technology that allows advertising content to be changed based on external data sources like weather, date, time and screen location. This guarantees that a precisely crafted message is displayed at the most optimal time.

At PATTISON Onestop, we’re passionate about helping brands connect with the right people, in the right place, at the right time.

Our Team

cam-milne

Cam Milne

Vice President/General Manager

Cam joined PATTISON Outdoor Advertising in September 2011, as Director of Business Development, Place Based Media. Previously, as Managing Director Digital Automotive at Torstar Corp., Cam oversaw the strategic development and implementation of the company’s automotive sites and vertical strategies.

A highly motivated sales executive, business leader, and skillful strategist, Cam responds quickly and effectively to changing marketplace opportunities, excels when nurturing customer relations, and is determined to exceed goals with pride in positive results.

His ability to assess and evaluate talent for the purpose of building solid internal leadership is what makes Cam so great at the helm of PATTISON Onestop.

ian-gadsby

Ian Gadsby

Vice President, Digital Technology

Ian leads the team responsible for developing, building and operating PATTISON Onestop’s Digital Networks. As a founder of both, Fourthwall Media and Onestop, Ian has been with the company since 2001. Ian’s greying hair is caused by his daughter, his pioneering work developing and building Canada’s first Digital Transit Network (2005), Digital Mall Network (2008), and keeping 3500+ indoor and outdoor digital faces up and looking their best. Ian’s team works tirelessly to deliver the highest quality of digital media to all of PATTISON Outdoor and Onestop’s clients.

frank-chimienti

Frank Chimienti

National Sales Manager

Since joining Onestop in 2006, Frank has been instrumental in developing the sales model for emerging digital media. Today he is a digital expert and leads the sales team as our National Digital Sales Manager.

dmitri-melamed

Dmitri Melamed

Vice President/General Manager, Fourthwall Media

Dmitri is one of the original founders of Onestop and an early partner at Fourthwall Media.

Dmitri oversees a multidisciplinary team of animators, developers, designers and project managers who use the latest techniques and technologies to research, develop and create innovative advertising campaigns. The team is dedicated to servicing all the digital production needs of PATTISON Outdoor Advertising and PATTISON Onestop and executing campaigns that complement their platforms.

Dmitri has won several national and international advertising awards for his work and attributes his drive and success to a genuine interest in technology and art, and their effects on people.

patricia-griffith

Patricia Griffith

Digital Content Manager

After a number of years working behind the scenes in children’s television, Patricia joined the Onestop team in 2006 to assist with the rollout of the growing amount of digital networks. Now, as the Digital Content Manager, Patricia is always looking for new feeds and ways to keep eyes on the screens. If you would like to sponsor the all-kitten video network, or have another content idea, please give Patricia a call.

christina-ogrodnick

Christina Ogrodnick

Leasing Manager, Transit & Place Based Media

Working with our Real Estate partners to bring the best DOOH solutions into unique environments is Christina’s specialty here at Onestop. She’s been with us for 10 years, starting with Pattison Outdoor Advertising as a Leasing Coordinator in the Mall Media division in 2006. Working in mall environments is where Christina learned to rethink spaces to realize objectives for advertising campaigns, while respecting the integrity of the properties and architecture. Christina has carried this level of property service through to the growth of our Place Based networks and Transit agreements. She strives for new installations that will make a positive impact for our Real Estate partners through dynamic, relevant content and revenue generation.

sabrina-k

Sabrina Kadic

Marketing Communications Specialist

Sabrina is passionate about strategy, creativity and storytelling and is an expert in planning and executing marketing initiatives that inform and resonate with audiences. She joined PATTISON Outdoor Advertising in 2013, specializing in developing marketing materials that support traditional outdoor advertising sales. Three years later, in 2016, she moved to Onestop and now focuses on Onestop’s Digital Networks portfolio, working closely with the Sales Team to plan and execute marketing and communications initiatives that improve brand performance and drive growth.