Transit Networks

The Subway and Light-Rail Train (LRT) are the most common forms of urban transportation. Our partnership with the Toronto Transit Commission (TTC) and the Edmonton Transit System (ETS) allows us to exclusively communicate with a captive and engaged audience in high traffic subway and LRT stations.

The Transit Networks offer advertisers incredible reach, with a combined 1.57 million daily TTC subway1 and Edmonton LRT2 commuters. They are the communication tool commuters use every day to stay informed during dwell times, displaying real-time vehicle arrival and departure information and service delays. The Transit Network screens also display news and weather updates while commuters wait for the next train.

The Digital Transit Networks are equipped with smartAD® – our proprietary technology that allows advertising content to be changed based on external data sources like weather, date, time and screen location. Learn more about smartAD®.

 


Ready to book your campaign on the Transit Network? Visit the Ad Shop and build your entire campaign online.

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MEDIA DETAILS3

  • 40″ high resolution LCD screens
  • 10, 15 or 30-second full screen graphic or video
  • 10, 15 or 30-second split screen graphic or video
  • 5 minute loop length
  • 4,480 weekly spots
  • 6,166,308 weekly impressions

 

AUDIENCE PROFILE4

  • 46% Male / 54% Female
  • 46% of TTC subway commuters are Millennials (age 18-34)
  • 40% more likely to be a student
  • Average household income of $96,507
  • 27% try to keep up with the latest fashion and styles
  • 20% more likely to buy the latest high tech gadgets before most people they know
  • 27% enjoy being extravagant or indulgent

 

MEDIA DETAILS3

  • 55″ high resolution LCD screens
  • 10, 15 or 30-second full screen graphic or video
  • 10, 15 or 30-second split screen graphic or video
  • 5 minute loop length
  • 1,680 weekly spots
  • 969,638 weekly impressions

 

AUDIENCE PROFILE5

  • 39% Male / 61% Female
  • 55% of LRT commuters are Millennials (age 18-34)
  • 2.5 times more likely to be a student
  • Average household income of $106,000
  • 19% are impulse shoppers
  • 66% like to try new places to eat
  • 38% consider themselves to be sophisticated

12016 number of commuters is an estimation based on 2014 TTC Subway Platform Usage Counts and a 1.5% annual increase in traffic reported in the City of Toronto 2015 Q1 Budget.
22015 LRT
Station Activity & Passenger Flow Summary Report.
3Based on inventory as of January 2017. Weekly spots and impressions are based on full saturation of 15-second full screen ad spot.
4Numeris/RTS, Major Market Study Fall 2015. Toronto A18+ versus those who have taken 1 or more subway trips in an average week.
5Numeris/RTS, Major Market Study, Fall 2015. Edmonton A18+ versus those who have taken 1 or more LRT trips in an average week.
smartAD® is a registered trademark of its trademark owner and is used with permission.

TORONTO AND EDMONTON TRANSIT

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