Above: Love letter to Toronto – 2013 Dear City Canada project.  

Toronto ON, June 4, 2014 – PATTISON Outdoor Advertising and Spacing Magazine present the 2nd annual Dear City Canada, the highly successful cross-country, public art project about the cities we inhabit from July 14 to August 10, 2014. Dear City Canada is part of PATTISON’s ongoing Art in Transit programme.

Love your city? Or perhaps your feelings are more complex. Tweet your pride, joy, opinions, criticisms and suggestions about your city to @DearCityCanada by June 30th. Join other urbanists in a public dialogue about the issues affecting our daily lives in the cities we inhabit.

True love or tough love, we will share your tweeted love letter (140 characters) with the rest of Canada. Start your tweet by indicating your city, “@DearCityCanada Dear [name of your city] …”

The deadline to tweet your urban love letter to @DearCityCanada is June 30, 2014.

“Dear City Canada was such a success last year that we couldn’t wait to bring it back and expand the project beyond billboards. This year Dear City Canada will appear across the country on digital billboards, as well as on screens in shopping malls and office buildings, on two transit systems, and the Calgary Airport. Spacing is the perfect partner for this project because of their commitment to civic dialogue and creative approach into civic engagement. I can’t wait for all those urban love letters to start coming in to @DearCityCanada,” said Sharon Switzer, National Arts Programmer and Curator, PATTISON Onestop.

“Spacing is pleased to partner with Art in Transit to present the 2nd annual Dear City Canada art project, which successfully demonstrates an alternative use of screens in public spaces and presents an innovative means to communicate peoples’ ideas about their hometown or adopted city of residence. Dear City Canada complements Spacing’s vision to create a forum of positive dialogue about cities in which people express their civic affection,” said Matthew Blackett, Publisher and Editor, Spacing.

From July 14 until August 10, 2014 selected letters submitted by participants will be shared on PATTISON Onestop’s network of screens and PATTISON Outdoor’s digital billboards across Canada.

  • PATTISON Outdoor digital billboards in 9 cities across Canada including: Vancouver, Calgary, Edmonton, Winnipeg, Hamilton, Toronto, Ottawa, Montreal, and Halifax.
  • Screens in 190 office buildings across the country and in 700 residential buildings in Ontario and British Columbia.
  • On more than 300 shopping malls screens across Canada.
  • Screens in the Calgary Airport.
  • Toronto and Edmonton letters will also be displayed on PATTISON Onestop transit screens.
  • And retweeted via @DearCityCanada.

Dear City Canada love letters tweeted @DearCityCanada by June 30th will have the opportunity to be seen in malls, office buildings and residences across Canada. Only letters to the digital billboard location cities will be seen in the respective cities. Letters to Quebec cities must be in French due to Quebec French language laws.

Dear City Canada is co-produced by PATTISON Onestop and Spacing Magazine.

*We will not include letters that violate the Canadian human rights act, are libelous or slanderous, give out personal information, or include profanity.




About Spacing Magazine –
Spacing is an award-winning print and web magazine that uncovers the joys, obstacles, and politics of Canadian urbanism. Spacing was launched in the fall of 2003 by a group of young journalists and public space advocates. Spacing is published four times a year and can be bought on newsstands or delivered directly to your home. Two Toronto-centric issues and two nationally-focused editions are published each year. Spacing is also the publisher of a wide array of digital media, including a network of blogs in Canadian cities.


About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, mall, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.


About Art In Transit –

Art in Transit represents PATTISON Onestop’s ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transport commuters, shoppers and city-dwellers, if only momentarily, out of their daily routines.


For more information contact:
Marie Nazar
Arts Publicist, PATTISON Onestop
Phone: 416.762.7702

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